The location based coupon platform, ShopKick, which was launched late last year by founder of Linkedin Reid Hoffman, has now reached over 100 million checkins in under 6 months post launch, quite impressive. Shopkick is a location based application that gives users rewards for checking in at stores, scanning products or simply for walking into shops. Users get “kickbucks” for certain activities,... 

Sparkfly, a leading provider of offer redemption and tracking technology, today announced the launch of the SparkQuest mobile deals network. SparkQuest is built on Sparkfly’s patented offer redemption platform that tracks customer purchases in real-time at the point-of-sale. Merchants offering deals on SparkQuest can take advantage of geo-location features and go beyond the check-in model to... 

If you’re excited about the launch of the long awaited Facebook Places then you are most likley thinking to yourself, what’s next? How will Facebook Places change my Facebook experience and more importantly will “check-ins” become this hot new trend that all my mainstream non-techie friends will also be into? Lets explore this idea in more detail. 1) Facebook has 500 Million... 

If you are interested in innovative ways to promote your local event, venue or business but do not want to be restricted to advertising through only one specific application (i.e. Foursquare) then what you can do is use an advertising platform that geo-targets consumers using “push” notifications. If you haven’t already heard of Xtify, then hears a quick preview, it is the first... 

Apple has acquired a very sophisticated geolocation style system that will allow advertisers like Apple’s iAd system to match iOS based devices like the iPhone with target marketing in an attempt to drum up business for products and services for users on-the-fly. Apple’s new iPhone 4 offers “Background Location Services.” The present invention enables a user of a receiving... 

Shopkick, a location-based coupon app that allows consumers to earn rewards and discounts at retail outlets, by turning offline shopping sites into virtual worlds. The service has partnered with Best Buy, Macy’s, American Eagle Outfitters and Sports Authority for their “kickbucks” rewards programs. The application lets you walk into a store and be rewarded for scanning various items... 

The effective integration between mobile, email and social media is increasingly becoming more important to marketers. One aspect that still holds a high degree of uncertainity is how to measure ROI in new medias and how to determine successful integration. Flowtown has conducted a survey of over 500 marketers to determine some interesting about what they call the “New Marketing Trifecta”... 

Facebook announced earlier the release of their new product Facebook Places. The launch has been anticipated for over a year and is set to create a central catalyst for the future of social mobile. Key features include the ability to “check-in” to various locations, which is a standard feature with all the LBS on the market, such as Foursquare. Another cool feature is the ability to check-in... 

Willis Wee from social media blog Penn-Olsen states some interesting facts about China’s mobile market and the ever growing swarm of mobile subscribers, which is estimated to be a total of 755 million! Key demographics suggest that China has majority of mobile users within the 25 – 44 age bracket, however the deviation between other ages groups is not fairly extreme. Another, interesting... 

Microsoft recently announced its latest installment of Bing Maps. This time the new release has a much sleeker user interface with larger fonts, smoother colors and a lot more user friendly features. With this new launch Bing also announced the “King of Bing Maps Challenge“, which lets developers create innovative apps that link to the Bing Maps API. There are some fairly interesting apps...