Here is an intersting video of how businesses such MapQuest as are implementing innovative strategies within the hyperlocal space  Read More →

Collective buying is one of the hottest new trends to hit social media since social networking! It is by far the fastest growing phenomena and will continue at even faster growth rates in 2011. A lot of new ventures are being set up within this new space, whilst also a lot of businesses are taking advantage of implementing collective buying or daily deal business models as promotional add-ons. What... 

Content discovery engine Stumbleupon has just got that extra bit more awesome with the launch of a new mobile application for iPhone and Android. The launch of the new application allows stumblers to start stumbling anywhere, anytime and anything they find interesting. The application is in a fairly basic state at the moment. Stumblers are able to manage their topics, sort the type of content they... 

Subscribers are able to watch normal TV, as it happens in a sequential manner, right from their iPads. However, there are limitations, one of which is that you actually have to be in the vicinity of your home in order for Verizon to authenticate that you have paid for the service. In addition, Verizon CIO Shaygan Kheradpir said in a press briefing that the iPad app takes advantage of Verizon’s... 

Location Labs has partnered with marketing platform Placecast in attempt to extend the reach of Placecast ShopAlerts to over 180 million potential customers by utilizing Location Lab solutions. Location Labs, a leader in Location as a Service (LaaS) which includes 3 API’s that allow developers to tap into powerful and scalable geo data via cloud based resources. Whilst, Placecast is a location-based... 

Mobile coupons seems to be a high potential area that is growing ever more popular. According to a recent study conducted by UK company Promotional Codes. With the rise of concepts and easily available software for Collective Buying and Daily Deal business models, coupons seem to be the next it thing to do these days. Anyways, the report found that consumers with smart phones are fairly open to receiving... 

If you’re in love with collective buying / daily deal sites and before you get that nifty daily deal / collective buying software package plus you want to understand the reason for their success and how their business model works, then below is a list of different characteristics of the company’s model and how Groupon positions itself in the marketplace: Two Dimensional The Groupon / Collective... 

The term hyperlocal marketing offers a highly exciting new angle on the traditional local marketing approach. To most people  it seems like just another buzzword, to others it is a revolutionary new approach to how businesses will communicate with consumers on one to one basis and in a highly personalized and targeted fashion. The definition and application of hyperlocal marketing goes beyond... 

Hyperlocal marketing is one of the most prominent trends to watch in this new century. New emerging markets such as Collective Buying / Daily Deal business models have taken the world by storm! Also, with over 250 million mobile phones in the US, more people have a cell phone than have Internet access. Hip marketers realize that the mobile phone is a consumer’s most personal communications device,... 

In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product or a service. It also for them to tell their targeted audience that the store parking lot they just pulled...